Digital Marketing and B2B - my new ebook: 'But first, let me tweet it'!

During my University studies I got fascined about the Marketing dinamics that characterize the B2B markets. The importance of personal relationships with the customers, the complexity in the decision making process, the buying criteria and the customer segmentation are just a few elements that make the industrial context pretty different from the customer one (where all of us have at least an experience as final user). 

This is why I decided to write my Master's thesis in B2B Marketing as I really wanted to understand better the promotional approach that B2B companies could use to market their products or services and how they should reason in terms of strategy. In particular, I wanted to find out how Digital Marketing (my main love!) and all those strategies that involve somehow the use of Internet - so popular and in use on B2C markets - could be profitable also for B2B companies. 

And here I went, writing my 215 pages thesis (yeah I am quite proud of myself haha). After my graduation, based on my Master's thesis, I published even an ebook: I am really glad (and excited) to present you 'But first, let me tweet it' :)

As I briefly mentioned before, the objective of the ebook basically consists in demonstrating how the Digital Marketing can actually represent an important economical opportunity for B2B companies and how it should evolve from being just an occasional and optional activity to rather a strong and structured practice. 
After providing a theoretical overview of the B2B market and B2B (online and offline) Marketing practices – the research draws attention to the analysis of the online profile of some B2B European and American companies to assess whether successful experiences of a Digital Marketing application are effectively present on the market. Finally, before formulating my conclusions, I verified the truthfulness of the collected results through further investigations, involving a different context: some B2B companies with specific characteristics are taken into consideration and directly interviewed through the compilation of a questionnaire.


If you are interested in Digital Marketing and want to find out more about its application in B2B markets then I invite you to have a look to my ebook: you can find it on Amazon and on all the other platforms! I will be more than happy to know generally speaking what you think about this topic and, in case you will read it, about my ebook :)

Mobile Advertising: yes or no?

Apparently, smartphones are nowadays a crucial component of our lives. People use them for almost anything. Accordingly to the statistics, the time that people spend online is up to 4 hours and a half per day - and during 2 of these hours they surf the Internet through their smartphones. They collect information about the products or services they are interested in or they are about to buy, and they even make purchases whether the website has an e-commerce platform. 

This means that as a business, thanks to Mobile Advertising, you can reach your customers directly on their phones - placing relevant and targeted advertisements and reach the right audience. 

Let's see which are the advantages and disadvantages of Mobile Advertising.

Showcase Websites and the advent of Digital Marketing

How many minutes can you stay without checking your smartphone? And your social accounts? How often do you update your Facebook status? Exactly. Day by day, our life is going more and more digital. But let's take a step back and see how did we get here.

5 tips to increase LinkedIn followers

Accordingly to the statistics, LinkedIn drives traffic to a company's website 4 times more (64%) than social networks such as Facebook (17%) or Twitter (14%) – which instead guarantee a bigger engagement in terms of shares and comments.

This means that LinkedIn is probably the best social network when it comes to attract prospects and turn them into actual customers.